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Bull’s Eye Advertising
With none of the hard selling in oversaturated advertising mediums, each YOCards is selected voluntarily and with enthusiasm. The audience picks up postcards they identify strongly with. Advertisers can zero-in directly on those they want to pay attention – at the locations they frequent.
Longer Advertising Life
While other advertising mediums can only be recalled for a certain period of time – a day, a month, only at the time they are present. A YOCard can be collected, kept on display and shared with many people.
YOCard Spreads the News
When someone mails a YOCard or displays it in their office cubicle, they are exposing a secondary audience to the advertising message; thereby dramatically expanding the reach of the campaign. It’s like a walking magazine billboard.
Is it Really Advertising?
Because each YOCard is artsy and edgy, most people don’t even perceive them as ads. That way, advertisers can deliver their messages in a subtle, unobtrusive but highly entertaining way. It is also an avenue to bring specific information about products and events straight to the hands of your audience. It also provides indoor visibility for advertisers as opposed to other cluttered media.
Double Endorsement
YOCards are only found in the hippest, coolest venues in town and other reputable establishments. The venues and ads enjoy top privilege in co-branding. Partner establishments are also given more venue recall when an audience picks up a card at their site.
Measurable Results
The campaign can be measured in two ways. A YOCard can be used as a call-back tool. A YOCard can bring the response of your audience straight to your doorstep. You can also gauge the effectiveness of your different campaigns by the rate your cards are picked up. This will be given in a full report at the end of your posting period.
An Influential Gene
The alluring YOCard displays invite people to look at them; and from there people pick up the cards that grab their attention. It’s interactive and fun, without forcing its message.
Cool and Uniqueness Factor
When you are different, you stand out. You get noticed and become the center of attraction in the midst of media clutter. That makes you unforgettable and a pioneering act.
